Operatory.io turns real-time competitor intelligence into ad campaigns that capture patients your local competitors are losing. All managed for you. All visible in one dashboard.
No long-term contracts. Month-to-month after 90-day launch period.
If any of this sounds familiar, you're not alone. These are the four problems we hear from every independent practice that reaches out to us.
Your agency sends a PDF with impressions and clicks. Neither number tells you how many new patients walked through your door or what it cost to get them there.
Corporate dental groups have marketing departments and six-figure budgets. When they enter your market, they don't compete on quality — they compete on visibility. And they're winning.
A practice two miles away is running reels, collecting reviews, and showing up first on Google Maps. You don't know what they're spending, what's working, or how to respond.
The practice taking your new patients isn't more skilled. They're more visible at the exact moment a patient is searching. That's a solvable problem — if you have the right intelligence.
The Engine
Competitive intelligence is the engine. New patients are the product. Here's how the model works.
Every practice in your patient draw radius — reviews, pricing, ads, hiring, web changes — updated daily.
AI identifies competitive weaknesses: a price increase, a review drop, a new DSO opening nearby.
We build targeted ad creative and copy timed to the specific opportunity in your market.
Campaigns go live on Google, Meta, and Nextdoor — geo-targeted to the right zip codes.
Every call, form, and booked appointment is attributed back to the campaign that drove it.
A competitor practice raised their Invisalign pricing by $400. Operatory.io detected the change, built a Google + Meta campaign targeting their patient draw zip codes, and launched within 4 hours.
Three nearby practices received a wave of negative reviews about wait times. Operatory.io launched same-week appointment campaigns geo-targeted to their neighborhoods within 48 hours.
Control Center
No more logging into Google Ads, then Meta Business Manager, then a call tracking tool, then a reporting spreadsheet. One dashboard. Total clarity.
Monitor your practice from anywhere — full mobile access included.
Creative is custom-built per campaign and per channel, informed by what your specific competitors are doing in your market.
Capture patients actively searching for a dentist. Local Service Ads and Search campaigns targeted to your patient draw radius.
Feed ads, Stories, and Reels targeting demographics that match your ideal patient profile — by age, location, and behavior.
Reach patients in specific neighborhoods — especially effective when a competitor nearby has a reputation problem.
When patients ask ChatGPT or Perplexity for a dentist recommendation, your practice needs to be in the answer. We optimize your online presence across the data sources AI systems cite — structured data, authoritative directories, FAQ content, and review platforms — so your practice shows up when it matters most. Updated continuously as AI systems evolve.
Additional channels including YouTube and managed directory placements available for Growth tier and above based on market needs and budget.
Answer Engine Optimization
Answer Engine Optimization — the next layer of dental marketing.
A growing share of patients now ask ChatGPT, Perplexity, or Google's AI assistant for healthcare recommendations before they ever search Google or browse a directory. When a patient asks "who's the best dentist in [your area] for veneers" — your practice is either in the answer or it isn't. Most practices have no strategy for this. We do.
We make sure the platforms AI systems cite — your Google Business Profile, Healthgrades, Zocdoc, Yelp, structured website data, review platforms — are accurate, complete, and optimized for the questions patients actually ask AI.
We build FAQ content, service pages, and structured data on your website specifically designed to be retrieved and cited by AI systems when patients ask common dental questions.
Every month, we test how your practice shows up across ChatGPT, Perplexity, Google AI Overviews, and Gemini for the questions your patients actually ask — and report what's working, what's not, and what we're adjusting.
AI search isn't a future trend. It's already changing how patients find dental care. We make sure your practice doesn't get left out of the conversation.
Book a DemoWe focus on one thing: bringing qualified patients to your door. Your existing team and systems convert them. This keeps your data safe, your operations simple, and our focus laser-sharp.
Dentrix, Eaglesoft, Open Dental — we don't connect to any of them. We handle the marketing side. Your front desk handles scheduling and patient records.
No appointment reminders, recall campaigns, or patient communication. That's your relationship. We bring new patients in; you manage the relationship from there.
Zero access to clinical data, treatment history, or any HIPAA-protected information. We operate entirely in the marketing layer.
We bring patients to your door. Your team converts them. We never touch HIPAA-protected data. A Business Associate Agreement (BAA) is available for practices that want one for their attorney's peace of mind.
Operatory.io is in early access. The first 25 practices to onboard receive 30% off their management fee for life — and direct access to the founding team to shape the product roadmap.
This isn't a launch discount. It's compensation for being early — for tolerating rough edges, giving honest feedback, and helping us build something that actually works for independent practices.
Management fee covers strategy, campaigns, creative, and reporting. Ad spend goes directly to Google and Meta — no markup, no hidden fees.